Analytics

Measurable metrics are an important way to determine the success or failure of your marketing campaign. Whether your company has a complete digital path, or you need help collecting data, BR Printers is the solution.

Today’s critical Omnichannel marketing campaigns are driven by data and BR Printers understands this process. To leverage the success of your direct mail investment, clients want to use that data for “follow on” processes.

With proper data links, BR Printers can calculate realistic Return on Investment (ROI) response rates and more. We help you use the power of big data to make big decisions.

	7 DAYS 11/16/2018 - 11/23/2018	14 DAYS 11/16/2018 - 11/30/2018	21 DAYS 11/16/2018 - 12/07/2018	28 DAYS 11/16/2018 - 12/14/2018
Total Mailed	2000	2000	2000	2000
Address Matches	197	319	432	517
Address Match Transactions	225	403	654	862
Match Revenue	$5,363.15	$9,414.39	$15,141.69	$20,178.98
Response Rate	9.85%	15.95%	21.60%	25.85%
Return on Investment	48.54%	85.20%	137.03%	182.62%

 

 

Mail, track, target.

Each campaign you complete improves your data and makes the next more valuable!

 

Not sure where to begin with Analytics?

That’s why BR Printers assigns an experienced Account Representative to each of our clients. Your Representative will review your current marketing strategies and suggest changes and additions that leverage demographics, customer loyalty and prospecting to make your campaign sing.

Review your Analytics data with your Representative as frequently as possible! Doing so allows you to optimize your strategy and your Return on Investment (ROI).